Lamborghini ups the personalization options
Posted: Mon Jan 12, 2009 12:21 am
Lamborghini debuted the new Gallardo LP 560-4 Spyder in L.A., and the rumored LP670-4 SV is still a ways off, so the Italian supercar manufacturer decided to show off some of their non-automotive offerings in Detroit. Specifically, Lambo brought examples of its Ad Personam personalization program. A white 560 Spyder was flanked by a satin blue LP640-4 and LP560-4 coupe that were both simply mesmerizing. We're huge fans of these new satin paints, because aside from lending an air of understated luxury to the Lambo's lascivious lines, they're remarkably easy to photograph. They reflect light beautifully, while providing translucent reflections that minimize glare and extraneous objects from the car's surface. Lamborghini refers to it as a matte-luster paint finish, we'll just call it matte-sex.
Both of the personalized cars here in Detroit are painted in Lamborghini's new matte blue, although there's no truth to the rumor that anyone showing a birth certificate that says their name is Matt Blue will get a free Lambo. Besides the new blue hue, Lamborghini announced that three more colors are now permanently available in the Ad Personam program: Nero Nemesis (matte-luster black), Bianco Canopus (matte white), and Marrone Apus (matte brown). But don't let that limit you. Lamborghini will do just about anything the customer can dream up. And if you can't get what you want from the factory, you can always go the aftermarket route and get yourself an Ed Hardy special.
